SchoolsNow

Discover your ideal college program

Discover your ideal college program

Discover your ideal college program

Live Website

Live Website

Live Website

Project Overview

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

01

INTRODUCTION

Objective

The goal of the Schools Now website project was to create a comprehensive, user-friendly platform to list various schools and educational programs across the USA. It aimed to provide prospective students with an intuitive search experience while also offering educational institutions a robust platform to market their programs effectively.

02

KEY CHALLENGES

Problem Statement

The client wanted a fresh platform to showcase schools and programs in a modern, user-friendly way. The challenge was to create a platform that would meet the needs of both prospective students looking for educational opportunities and educational institutions looking to advertise their programs.

03

USER PAIN POINTS

Research & Discovery

Through interviews with students, institutions, and marketing teams, we uncovered the need for intuitive navigation, rich program details, and modern visuals to enhance engagement. Competitive analysis and usability testing revealed best practices, driving a user-centered design that balances functionality and aesthetics.

04

SOLUTION

Design Impact

The Schools Now platform improved user engagement with intuitive navigation and a modern design, significantly increasing program registrations and daily traffic. It also created new revenue opportunities for educational institutions through enhanced visibility and marketing.

05

CONTRIBUTION

My Role and Collabration

As the UI/UX Designer, I collaborated with the design manager, UX writer, marketing team, analysts, and developers to bring the project to life. I conducted user research through interviews, crafted low-fidelity wireframes to define structure and flows, and ensured seamless alignment of content and design. I worked closely with developers to guarantee accurate implementation.

Project Overview

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

01

INTRODUCTION

Objective

The goal of the Schools Now website project was to create a comprehensive, user-friendly platform to list various schools and educational programs across the USA. It aimed to provide prospective students with an intuitive search experience while also offering educational institutions a robust platform to market their programs effectively.

02

KEY CHALLENGES

Problem Statement

The client wanted a fresh platform to showcase schools and programs in a modern, user-friendly way. The challenge was to create a platform that would meet the needs of both prospective students looking for educational opportunities and educational institutions looking to advertise their programs.

03

USER PAIN POINTS

Research & Discovery

Through interviews with students, institutions, and marketing teams, we uncovered the need for intuitive navigation, rich program details, and modern visuals to enhance engagement. Competitive analysis and usability testing revealed best practices, driving a user-centered design that balances functionality and aesthetics.

04

SOLUTION

Design Impact

The Schools Now platform improved user engagement with intuitive navigation and a modern design, significantly increasing program registrations and daily traffic. It also created new revenue opportunities for educational institutions through enhanced visibility and marketing.

05

CONTRIBUTION

My Role and Collabration

As the UI/UX Designer, I collaborated with the design manager, UX writer, marketing team, analysts, and developers to bring the project to life. I conducted user research through interviews, crafted low-fidelity wireframes to define structure and flows, and ensured seamless alignment of content and design. I worked closely with developers to guarantee accurate implementation.

Project Overview

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

Client:

Career Now Brands

Role:

UI/UX Designer

Year:

2024

Duration:

3 Months

Tools Used:

Figma, Adobe Photoshop, Google Analytics

01

INTRODUCTION

Objective

The goal of the Schools Now website project was to create a comprehensive, user-friendly platform to list various schools and educational programs across the USA. It aimed to provide prospective students with an intuitive search experience while also offering educational institutions a robust platform to market their programs effectively.

02

KEY CHALLENGES

Problem Statement

The client wanted a fresh platform to showcase schools and programs in a modern, user-friendly way. The challenge was to create a platform that would meet the needs of both prospective students looking for educational opportunities and educational institutions looking to advertise their programs.

03

USER PAIN POINTS

Research & Discovery

Through interviews with students, institutions, and marketing teams, we uncovered the need for intuitive navigation, rich program details, and modern visuals to enhance engagement. Competitive analysis and usability testing revealed best practices, driving a user-centered design that balances functionality and aesthetics.

04

SOLUTION

Design Impact

The Schools Now platform improved user engagement with intuitive navigation and a modern design, significantly increasing program registrations and daily traffic. It also created new revenue opportunities for educational institutions through enhanced visibility and marketing.

05

CONTRIBUTION

My Role and Collabration

As the UI/UX Designer, I collaborated with the design manager, UX writer, marketing team, analysts, and developers to bring the project to life. I conducted user research through interviews, crafted low-fidelity wireframes to define structure and flows, and ensured seamless alignment of content and design. I worked closely with developers to guarantee accurate implementation.

Design Process

DISCOVER

  • User Research

  • Stakeholder Interviews

  • Design Workshop

  • Competitor Analysis

DEFINE

  • Brand Voice

  • Design Goals


DEVELOPE

  • Site Maps

  • Information Architecture

  • Lo and Mid Fidelity Wireframes

DELIVER

  • Design Refinements

  • UI Style Guide

  • Clickable Prototype

Responsive Website Design

Live Website

Live Website

Live Website

Live Website

Design Goals

The goal was to bridge the gap between prospective students and educational institutions by creating a platform that was both functional and engaging. This meant focusing on intuitive navigation, ensuring key information was easily accessible, and crafting a visually modern interface to capture user interest and elevate the overall experience.

Navigation

Users needed an intuitive way to search for schools and programs based on specific criteria.

Information Presentation

Educational programs required rich, easily accessible information, such as tuition, course offerings, and location.

Visual Appeal

The website needed to have an aesthetically modern design to enhance user engagement.

High-Fidelity Wireframes

Impact

The Schools Now website transformed the way users interact with educational programs. By prioritizing an intuitive user experience and modern design, the platform bridged the gap between students and institutions, driving engagement and achieving business goals.

Enhanced User Experience

Streamlined navigation and rich, intuitive design increased session duration, repeat visits, and overall satisfaction.

Boosted Engagement Metrics

Simplified search and registration processes led to a surge in user registrations and increased daily traffic.

New Business Opportunities

The platform created fresh revenue streams through targeted marketing and advertising for schools and programs.

Reflection

What I Learned

This project underscored the significance of designing user-centered platforms that cater to diverse needs. Crafting a seamless user experience with clear information architecture proved crucial in driving engagement, satisfaction, and platform success.

Next Steps

Future iterations could introduce:

  • Personalized Recommendations: Tailored suggestions based on user behavior and location to enhance relevance and discovery.

  • Enhanced Interaction Tools: A chatbot feature for instant support and communication between students and schools.

  • Improved Motion Design: Smooth, intuitive animations to guide users and elevate the overall experience.

View All Case Studies

View All Case Studies

View All Case Studies

View All Case Studies